About US

The Santa Ynez Ranch is a 105 acre organic vineyard and farm, tucked into the rolling hills of the central Californian coast, 35 minutes from Santa Barbara.

Vineyards, ancient oaks and the aroma of lavender greet visitors upon arrival. When you stroll through our organic vegetable garden, you will catch the scent of lemon balm and sage amidst staples such as sweet peas, arugula and aubergines. Walk down to our idyllic pond, nestled under redwoods beneath the horse’s paddock, sit by our waterfall, and you will truly feel you are in paradise.

Our Team

Max Hoetzel brings clarity, humor, and impeccable attention to detail to the events world. Max spent the last decade as owner/winemaker for F2 Wines, gaining a deep understanding of soil, terroir and winemaking philosophies. An avid horseman and breeder of sport horses, Max has an intuitive understanding of animals and currently directs all animal husbandry at Santa Ynez Ranch. A life-long banjo player, he is also head bluebird in the Americana band Sara Shiloh Rae & Bluebird Junction, founded together with his wife, Sara Hershkowitz. Their music has been featured in Bluegrass Today, Live at the Joshua Tree Inn, and Texas Highway Radio.

Sara Hershkowitz is a people-loving introvert who brings ease, warmth and heart into the venue management world. Mom to two Anatolian Shepherds and avid meditator, she is passionate about the natural world and  being part of the climate change solution. In her life outside the ranch, Sara is an opera singer who has performed with orchestras all over the world, including BBC Scottish Symphony and the L.A. Philharmonic. Together with her husband Max Hoetzel, she is a founding member of the Americana band Sara Shiloh Rae & Bluebird Junction. Their music has been featured on KZUM The Wimmin’s Hour, Berkeley College Radio, Texas Highway Radio and Bluegrass Today.